I recently read All Marketers are Liars by Seath Godin. Basically he talks about how marketing is all about stores. Its about telling stories that people want to be a part of, and the way to be a part of it is to buy your product or service. If you tell real and authentic stores then you might be successful. If you tell real lies then you will be found out. Godin sees a lot of power in marketing (as do i), and part of that power is how good people are getting at telling good stores. He also believes that this power can be used for good or bad, and that there is great responsibility on the shoulders of marketers to do good with the power they have. I think a lot of my personal interest in understanding marketing is for this reason…there is great power in the ability to persuade, what i want to learn is how to use this power for God’s glory.
Any way, i would recommend the book. Even if your not into marketing it gives you some insight into how marketers try to persuade us into new behaviors.